December 4, 2018
Hulu is reportedly expected to top 23 million subscribers by the end of the year, according to comments made Dec. 4 by CEO Randy Freer at the Business Insider’s Ignition confab in New York.
The SVOD service co-owned by Disney, Fox, Comcast and WarnerMedia includes online TV platform Hulu Live with TV as part of its subscriber growth. The tally suggests Hulu added more than 3 million subs since it disclosed reaching 20 million subs at its upfronts content presentation earlier this year.
“I think our numbers will be really impressive,” Freer said, as reported by TechCrunch.com. “But we need to get 30, 40, 50 million homes in a way that we can scale.”
Indeed, even reaching an improbable 50 million subs would keep Hulu seven million shy of Netflix’s Q3 domestic count.
“Netflix has solidified their place for now,” said Freer. “Everybody else is going to fight out over what those four or five other selections are.”
Hulu has achieved one distinction even Amazon Prime Video can’t match: “The Handmaid’s Tale” remains a weekly Top 10 streaming favorite, according to Parrot Analytics.
Launched in 2008, Hulu is the only streaming service that offers both ad-supported ($7.99) and commercial-free ($11.99) subscription streaming options. Hulu with Live TV ($39.99) bowed in May, reaching 1 million subs in September.
The service features libraries of network TV series and movies; in addition to original content such as Emmy and Golden Globe Award-winning drama “The Handmaid’s Tale,” Emmy-nominated series “I Love You, America With Sarah Silverman,” Emmy-nominated series “The Looming Tower,” “Future Man,” “Marvel’s Runaways,” “Castle Rock,” “The First” and Golden Globe-nominated comedy “Casual,” as well as upcoming series “Catch-22,” “Ramy” and “Little Fires Everywhere.”