January 23, 2019
Hulu Jan. 23 announced a series of updates to its pricing options — the first since 2010 — that go into effect Feb. 26.
Hulu’s basic streaming service with advertising dropped in price to $5.99 from $7.99. The $11.99 option with no advertising remains unchanged.
Hulu, which is co-owned by Disney, Fox, Comcast and WarnerMedia, is also upping the price on its branded online TV service $5 to $44.99 — the first price hike since the platform launched in May 2018.
The service recently announced it had surpassed 25 million paying subscribers.
Over the past year, Hulu, which claims to have more than 85,000 on-demand television show episodes, has added thousands of exclusive TV episodes and movies, launched nearly a dozen additional live TV channels – including The CW, Discovery Channel, TLC, Animal Planet and ABC News, in addition to upgrading technology platforms.
The changes follow Netflix’s recent price hikes that go into effect over the next 90 days.