Hulu Bows Online Shopping Platform Featuring Ugly Holiday Sweaters

Taking a page from Netflix’s consumer products playbook, Disney’s co-owned (with Comcast) streaming service Hulu has launched an online shopping platform featuring memorabilia, products and gifts related to the streamer’s original programming.

Dubbed “Shop Hulu,” the platform is debuting this month with the streamer’s annual collection of ugly holiday sweaters inspired by original series such as “Love, Victor,” animation show “Solar Opposites,” “The Great,” “The Handmaid’s Tale,” and “Wu-Tang: An American Saga.”

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The sweaters will be available for purchase beginning Nov. 30, with 100% of the purchase price through Dec. 31 donated to charity organization Feeding America. Shop Hulu visitors receive a discount when signing up for the newsletter. Additional discounts will be available on Black Friday (Nov. 26) and Cyber Monday (Nov. 29).

In addition to sweaters, the platform is selling apparel, stickers and glassware associated with the show “Solar Opposites,” with merchandise going on sales Nov. 22. Hulu is also selling merchandise related to licensed TV shows, including “Grey’s Anatomy,” “It’s Always Sunny in Philadelphia,” “American Horror Story” and “What We Do In The Shadows,” among others.

Netflix earlier this year launched an e-commerce platform selling merchandise related to original programs, in addition to in-store point-of-purchase displays in Target and Walmart stores.

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