January 11, 2021
Disney-owned Hulu Jan. 11 announced it is cutting the price of its $5.99 ad-supported on-demand subscription streaming video service to $1.99 for college students attending any accredited school in the U.S.
The price includes access to Hulu’s Watch Party feature enabling subscribers to watch and comment on programming with friends and family in separate locations.
Hulu, which touted 38.8 million subs at the beginning of December, remains bundled with ESPN+ and Disney+ in a $12.99 monthly promotion. The separate Hulu with Live TV subscription service recently raised pricing 18% to $64.99 from $54.99; $70.99 for no ads.
In 2017, Hulu partnered with Spotify for a student-oriented promotion that later included Showtime as well.