November 24, 2020
Hulu is set to launch a discounted $1.99 monthly promotion at midnight on Thanksgiving. The campaign pledges to give new and returning subscribers 12-month access to the ad-supported Hulu option, which amounts to a $48 savings over the recently reduced $5.99 monthly fee (from $7.99). The ad-free subscription plan remains priced at $11.99 monthly.
Hulu added 6.9 million subs to reach 32.5 million subs through Sept. 30 — up 27% from the previous-year period.
Hulu’s ad-supported plan gives subscribers access to Hulu’s streaming TV library of shows such as “Family Guy,” “Law & Order: SVU” and “Golden Girls,” films like Trolls World Tour and Hulu Originals, including “Pen15,” “Little Fires Everywhere,” “Ramy,” “Animaniacs” and “The Handmaid’s Tale,” for a more than 66% savings compared the cost of a regular subscription.
New or returning subs can sign up for the limited time offer through 11:59 p.m. PT on Cyber Monday (Nov. 30) at Hulu.com. Disney, which owns Hulu, is also marketing the ad-supported option with Disney+ and ESPN+ for $12.99 monthly.