Erik Gruenwedel
March 3, 2018
Hulu said 63% of Live TV subscribers streamed 6.5 million hours of coverage at the 2018 Winter Olympics in Pyeongchang, South Korea, which equates to 15 hours per viewer during the 18-day quadrennial event.
Most streamed events included women’s figure skating, bobsledding, snowboarding, alpine skiing, ski jumping and freestyle skiing, according to MultichannelNews.com.
The data isn’t surprising considering Hulu is co-owned by NBC Universal parent Comcast. It also offered a Winter Olympics customized interface enabling users easier selection of their favorite events.
The $39.99 live TV service launched last May and reportedly has about 450,000 subs.
Related Posts
FuboTV Streaming Pyeongchang Winter OlympicsFuboTV has inked a streaming deal with NBC Universal for access to 2,400 hours of the network’s multiplatform coverage of the Olympic Winter Games Feb. 8-25 from Pyeongchang, South Korea. Financial terms of the deal were not disclosed. Sports-themed fuboTV,…
NBC Universal Cutting TV Commercials 20%In an era of ad-free subscription streaming video, NBC Universal Feb. 28 announced it would air 20% fewer commercials during original primetime programing – decreasing overall ad-time by 10% this fall. The company is launching/marketing a new 60 second contextually-programmed “prime…
-
Sling TV Tops 2.2 Million SubscribersDish Network Feb. 21 announced that its Sling TV unit ended 2017 with more than 2.21 million subscribers – up 47% from 1.5 million subs at the end of 2016. Launched in early 2015, Sling TV was the first standalone…