March 3, 2018
Hulu said 63% of Live TV subscribers streamed 6.5 million hours of coverage at the 2018 Winter Olympics in Pyeongchang, South Korea, which equates to 15 hours per viewer during the 18-day quadrennial event.
Most streamed events included women’s figure skating, bobsledding, snowboarding, alpine skiing, ski jumping and freestyle skiing, according to MultichannelNews.com.
The data isn’t surprising considering Hulu is co-owned by NBC Universal parent Comcast. It also offered a Winter Olympics customized interface enabling users easier selection of their favorite events.
The $39.99 live TV service launched last May and reportedly has about 450,000 subs.