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Hub: Number and Streaming Use of Smart-TVs Growing

More smart TVs are in homes and more are being used for streaming, according to Hub Intel.

Although the growth of smart TVs as a proportion of all homes is slowing down — as happens when any TV device reaches mainstream adoption — Hub found that smart-TVs as a proportion of all TV sets also continues to grow, indicating consumers are not just adding smart TVs but replacing older TVs.

Another area of growth for smart TVs is the proportion of owners who actually have them connected to their home internet and using them to stream video, according to Hub. As connections and interfaces have become easier, consumers of all ages are increasingly activating their smart-TVs, the research found.

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As a result, a new battle to be the middleman between content providers and the viewer has erupted between the “OEMs” (original equipment manufacturers), according to Hub. With two clear leaders — Samsung and Roku — the remaining OEMs may need to decide if they will keep their smaller-share, homegrown platforms or throw their lot in with one of the big licensees (Roku, Fire TV, or Android TV), the research firm noted.

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