October 24, 2022
The HBO/HBO Max original series “House of the Dragon” concluded its first season with 9.3 million viewers Sunday night (Oct. 23) across all platforms, based on a combination of Nielsen and first party data, according to HBO and HBO Max.
That marks the biggest finale night for an HBO series since the conclusion of “Game of Thrones” in May 2019 — a significant achievement considering the competition from “Sunday Night Football” and the final game of the Major League Baseball ALCS between the New York Yankees and Houston Astros.
“Dragon” debuted on Aug. 21 to the largest audience for any new original series in the history of HBO and the best series launch on HBO Max across the United States, Latin America and Europe. All episodes of the series are now averaging 29 million viewers in the United States, more than tripling their average debut night audience with strong catch-up viewing.
For comparison, this is tracking closely behind the average audience for season seven of “Thrones,” which averaged 32.8 million viewers per episode.
“Dragon” is also ranking as the most social series across all TV and streaming since its premiere, based on Talkwater’s total interactions rankings. The series trended No. 1 on Twitter for 10 consecutive hours Sunday night, and global social conversation volume was up more than 30% compared with the series premiere in August.
“Thrones” has also seen elevated viewership as new episodes of “Dragon” debuted. The series saw month over month gains in viewership this summer leading up to the premiere of “Dragon,” culminating in its all-time highest weekly audience on HBO Max following the “Dragon” premiere.
Outside of the United States, “Dragon” surpassed “Game of Thrones” season eight, making it the most-viewed HBO title ever in Europe, Southeast Asia, Hong Kong and Taiwan on an HBO streaming service. (The series streams on Max in 21 countries across Europe and on HBO Go in SEA, HK and TW). The season finale drew the highest audience on Max for an HBO title across Latin America, where the series streams in 39 territories.
Consumers can also listen to “The Official Game of Thrones Podcast: House of the Dragon,” the audio destination providing in-depth analysis and exclusive interviews unpacking each episode with hosts Jason Concepcion (X-Ray Vision) and Greta Johnsen (Nerdette).
“House of the Dragon: Dracarys,” the augmented reality app that launched over the summer, is now available in 99 countries. Throughout the series run, the app responded in real time to plot points in the series. A few dragons from the series made special appearances, the final dragon will make an appearance this week. Although the season has ended, the experience has not. Users can continue their journey to train and grow their dragons as they await season two.