August 17, 2020
Following home entertainment studios’ strong quarterly fiscal results, top retailers Walmart and Target are set to release fiscal results this week that should underscore ongoing consumer demand for both physical and digital movies and TV shows.
Walmart, which reports fiscal results on Aug. 18, is the world’s biggest brick-and-mortar retailer and top seller of DVDs and Blu-ray Discs, with more than 5,000 outlets in the U.S. and more than 6,000 international stores.
Long a packaged-media promotional juggernaut, on big releases Walmart will often do a gift set pairing a Blu-ray combo pack with a collectible such as a plush or keychain. The chain also offers exclusive bare-bones DVDs of Warner titles.
Target Corp., which reports results on Aug. 19, markets home video at more than 1,800 stores with point-of-purchase displays and significant shelf space. Like Walmart, Target has long been a big seller of DVDs and Blu-ray Discs. Disney in 2019 launched 25 branded sections within select Target stores, with 40 additional locations opening by this October.
Target’s go-to marketing angle is the behind-the-scenes booklet add-on to packaged-media releases. For instance, for Onward, the latest Pixar release, Target offered a 4K Ultra HD Blu-ray with a gallery booklet and slipcover for $34.99.
Target has seen increased sales due to the coronavirus pandemic, reporting a 141% increase in e-commerce revenue for the first quarter (ended March 31) as consumers stocked up on lower-margin products online. CEO Brian Cornell said Target.com saw an increase of 5 million customers in the quarter, while more than 2 million used the drive-up service. The chain said more than 70 million people have downloaded the Target Circle app to access e-commerce.
Best Buy reports fiscal results on Aug. 25.