High-Definition Redefined

A little more than a year after the grand opening of its new flagship store in the Westfield Century City mall, Video and Audio Center on April 17 held another showcase event. More than 200 invited guests at “High Definition Redefined” got the chance to preview Samsung’s latest 8K TVs, ranging in size from 65 inches to 98 inches. The new TV sets have built-in Artificial Intelligence (AI) processing to upconvert content to 8K. And that’s a critical factor, says Tom Campbell, Video and Audio Center corporate director and chief technologist. “Content is king,” he says. “Content drives our business.” Video and Audio Center carries a limited selection of 4K Ultra HD Blu-ray discs, currently the optimum way to view content in the home.

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