Head of Hulu Ad Sales Departs for Snap

Peter Naylor

Snap Inc. April 9 named Peter Naylor VP of Americas, spearheading business operations for social media platform Snapchat and other properties in North America and Mexico.

Naylor, a former Media Play News Digital Driver, most recently led advertising sales at Hulu. He reports to former Amazon Prime Video head of sales Jeremi Gorman in New York.

Naylor spent six years at Hulu, joining the SVOD when it was co-owned by NBCUniversal parent Comcast. He was EVP of digital sales at NBCU.

In 2018, Naylor helped make select Hulu content available for download, enabling subscribers to watch content offline — an industry first.

“With downloadable content, we’re offering brands more ways to connect with engaged viewers who love the experience of watching television, wherever they may be,” Naylor said at the time.

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Naylor is the second executive to leave Hulu after CEO Randy Freer departed following Disney’s consolidation last May as sole corporate owner. Hulu’s ad sales are now headed by Rita Ferro, Disney’s president of advertising sales, while former Hulu CMO Kelly Campbell was promoted to president of the SVOD.

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