December 28, 2020
Simultaneous access to the box office debut of Wonder Woman 1984 on HBO Max proved a success for WarnerMedia, which turned Hollywood on its ear earlier this year when it announced it would release its entire 2021 theatrical slate in theaters and on Max at the same time.
On Max, anticipation for Wonder Woman 1984 was apparent, with nearly half of the platform’s retail subscribers viewing the film on the day of its arrival, along with millions of wholesale subscribers who have access to HBO Max via a cable, wireless, or other partner services. Combined HBO and Max subscribers topped 38 million at the end of the most-recent fiscal quarter. Max also saw the total viewing hours on Christmas Day more than triple in comparison to a typical day in the previous month.
The consumer response was noteworthy considering Max is the most-expensive SVOD platform on the market at $14.99 monthly — double the price of Disney+.
“Wonder Woman 1984 broke records and exceeded our expectations across all of our key viewing and subscriber metrics in its first 24 hours on the service, and the interest and momentum we’re seeing indicates this will likely continue well beyond the weekend,” Andy Forssell, EVP and GM, WarnerMedia Direct-to-Consumer, said in a statement. “During these very difficult times, it was nice to give families the option of enjoying this uplifting film at home, where theater viewing wasn’t an option.”