June 29, 2021
HBO Max June 29 rolled out in 39 territories in Latin America and the Caribbean, marking the streaming platform’s first launch outside of the United States, and kicking off its global expansion. Max has made a commitment to produce 100 local originals in Latin American over the next two years, in addition to offering subscribers access to its catalog of brands and programming. Later this year, soccer fans in Brazil and Mexico will be able to stream matches of the UEFA Champions League.
With this launch, subscribers of the HBO Max ad-free plan in the U.S. will be able to access the platform while traveling throughout any of these 39 newly supported territories, and Latin American subscribers will also be able to access the platform while traveling in the U.S. The platform’s international rollout will extend to Europe later this year.
“With today’s launch, we are introducing our global platform and providing a brand new user experience to millions of fans across Latin America and the Caribbean,” Johannes Larcher, head of HBO Max International, said in a statement.
To celebrate the launch, Max is offering new subs through July 31 a 50% discount on the $14.99 regular monthly plan for as long as they maintain their subscription without interruption.
“This past year with its unprecedented health and economic crises has been challenging for our fans from Tijuana to Tierra del Fuego,” said Luis Durán, GM of HBO Max for Latin America.
Max is available for subscription at HBOMax.com, via participating digital stores and through various distribution partners in the region. It’s accessible from supported smartphones, tablets, smart TVs, and compatible streaming devices.
- The standard plan offers families access to three simultaneous users, five personalized profiles, content downloads (up to 30 titles), video in high-definition and some titles in HD and 4K, on all compatible devices.
- The mobile plan offers access to the same content catalog, but is designed for an individual experience with content downloads (up to 5 titles) enjoyable in standard-definition on compatible smartphones and tablets.
Max is also available from any of the following internet browsers: Firefox, Chrome, Safari (for Mac users) and Edge (for Windows users). The platform is accessible at launch across a range of supported devices, including: Android TV, Android phones and tablets (OS 5+ or later), Chromecast and Chromecast built-in devices; iPhone, iPad, Apple TV 4K and Apple TV HD; LG Smart TVs (web OS 3.5 or later); Roku devices and Roku TV models (OS 10+); Samsung Smart TVs (2016 models and later); and Xbox One and Xbox Series X|S.