HBO Max Releases New Branding Video

HBO Max July 14 launched a new brand spot showcasing the subscription streaming video platform’s expanding line-up of original content.

“We have the honor of working with some of the industry’s best creative storytellers and we are proud to provide them with a platform to share their authentic voices,” Robert Greenblatt, chairman of WarnerMedia Entertainment and Direct-To-Consumer, said in a statement.

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Greenblatt said WarnerMedia is rolling out “unique and diverse”stories on both HBO and HBO Max, including returning “His Dark Materials” and “Search Party,” or brand new stories like “An American Pickle” and “Lovecraft Country.”

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“Our slate truly has something for everyone and we are excited to give fans even more to enjoy,” he said.

The spot highlights the upcoming premieres of “Lovecraft Country,” “The Undoing,” “The Third Day,” “How To with John Wilson,” “Industry,” “We Are Who We Are,” the fourth season of “Room 104” and the second season of “His Dark Materials”; as well as current programming. including “Perry Mason,” “I’ll Be Gone in the Dark” and “I May Destroy You”; and late night favorites “Last Week Tonight with John Oliver” and “Real Time with Bill Maher,” all of which will continue to air new episodes in the second half of 2020.

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