May 4, 2020
WarnerMedia is offering a 20% discount to new subscribers who preorder the HBO Max subscription streaming service before its May 27 launch date. The $11.99 discounted price is less than Netflix’s standard plan for new subs.
WarnerMedia has a lot riding on the launch of the platform — especially during a pandemic. The former Time Warner company has inked distribution deals with Charter Communication and Hulu, in addition to offering free access service to existing HBO Now and HBO Go users.
The promotion is good for a year and then automatically increases to the standard $14.99 plan unless canceled. Discounted Max is less expensive than a HBO Now subscription, except that Now subs get automatic access to Max when it launches.
Details of the promotion include having to sign up for Max through the platform’s website and not a third-party service such as Roku, Apple TV Channels, Amazon Channels or Google Play. HBO Now subs on Apple TV and Google Play get free Max upgrades — at the standard $14.99 price.
The discount underscores the reality Max is the most expensive SVOD service in a crowded over-the-top ecosystem. By comparison, Apple TV Plus is $4.99 monthly, Disney Plus ($6.99), Quibi ($7.99 without ads), Amazon Prime Video ($8.99 a month), NBCUniversal’s Peacock ($9.99 without ads), CBS All Access ($9.99 no ads), Hulu ($11.99 without ads).