December 17, 2020
WarnerMedia’s SVOD (and pending AVOD) platform HBO Max is now available on the Sony PlayStation 5, the newest game console from Sony Interactive Entertainment. PS5 users in the U.S. can download the Max app, sign in, and start streaming the platform’s full array of premium programming. The Max app is also available on PlayStation 4.
Availability on the PS platform is key to wider consumer adoption. After Netflix first launched the subscription streaming video business model in 2007, it turned to PlayStation to help grow subscribers. Direct access via the gaming platform was key to Netflix adding millions of subscribers during SVOD’s formative years. Flash-forward to the present, and Max is looking to do the same, in addition to converting existing HBO pay-TV subs through any means.
Max adoption topped 12.6 million subs earlier this month, up from 8.6 million at the end of the most-recent fiscal period. Since Max’s bow on May 27, AT&T has made the $15 monthly SVOD service free to its 42 million combined HBO pay-TV (and HBO Now) subs in the U.S. But adoption of Max has been slow, with fewer than 3 million pay-TV subs signing up through June — a reality driven in part by confusing access rules.
With more than 10,000 hours of curated premium content, Max features entertainment from HBO, Warner Bros., DC, Cartoon Network, Adult Swim, and Turner Classic Movies, among others.
This month, the highly-anticipated DC superhero feature film Wonder Woman 1984, starring Gal Gadot, streams on Max on Christmas Day — the same day the sequel hits theaters across the country.
Additional Max fare includes holiday special My Gift: A Christmas Special from Carrie Underwood, a new “Euphoria” special episode starring Emmy-winner Zendaya, Steven Soderbergh’s new comedy Let Them All Talk, the third season of “Summer Camp Island” and four-part docuseries Heaven’s Gate: The Cult of Cults. Movies The Shawshank Redemption, The Photograph, Sex and the City, Sex and the City 2, Gladiator, Meet Me in St. Louis and Demolition Man debut in the month as well. January will bring the second “Euphoria” special episode, “Search Party” season four, a new season of “Selena + Chef,” the entire “Gossip Girl” library, season one of “Snowpiercer,” The Alienist: Angel of Darkness and feature film The King of Staten Island.