November 25, 2021
Just a month after launch, HBO Max is reportedly the No. 3 streaming service in Spain, according to published data from Smartme Analytics.
WarnerMedia in late October launched HBO Max in Sweden, Denmark, Norway, Finland, Spain and Andorra as part of a broader European rollout in 2022.
One month later, Max already has nearly 5% market penetration. The successor to HBO España, Max passed Disney+, which has 4.3% market penetration. Disney+ launched in Europe in March 2020.
Assisting Max’s rollout will be a 50% price cut on the standard €8.99 ($10.40) monthly fee through Nov. 30 for the lifetime of the subscription, unless canceled.
Spain’s SVOD market leader continues to be Netflix with 20.7% market share, followed by Amazon Prime Video with 8.7% share.