HBO Max Launching in Nordics, Spain in the Fall

HBO Max is reportedly set to debut in Scandinavia and Spain this fall, followed by deployment in Eastern Europe and Portugal, WarnerMedia revealed at an Aug. 31 industry event in Lille, France.

Launched over a year ago, HBO Max aims to emulate Netflix’s 190-country rollout through 2022. The SVOD/AVOD platform launched in 39 Latin American territories earlier this year. It ended the most-recent fiscal period with 47 million subscribers in the United States, and 67 million subs globally.

At today’s Series Mania International Festival, Christina Sulebakk, managing director of HBO Max EMEA, was honored with the festival’s “Woman in Series Award,” a new distinction given to an outstanding woman in the audiovisual industry to honor her vision and leadership, in association with European Women’s Audiovisual Network and For Women in the Media.

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Sulebakk was appointed MD in January, and is responsible for the existing HBO streaming services in Europe (HBO Nordic, HBO España, HBO Portugal and HBO Go in Central and Eastern Europe) and the launch of HBO Max in the region.

Sulebakk has been with WarnerMedia for nearly a decade, after joining in 2012 to launch and establish HBO Nordic, HBO’s first streaming service outside the United States. She has been instrumental in the company’s evolution, pivoting the Central European business to streaming, launching HBO España in 2016, HBO Portugal in 2019, and more recently developing HBO Max’s market strategy in Latin America.

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