February 11, 2021
As expected, HBO Max is scheduled to launch in late June in 39 territories across Latin America and the Caribbean, marking the first availability for the platform outside the U.S. Countries include: Anguilla, Antigua, Argentina, Aruba, B.V.I., Bahamas, Barbados, Belize, Bolivia, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Curacao, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Montserrat, Nicaragua, Panama, Paraguay, Peru, St. Kitts and Nevis, St. Lucia, St. Vincent, Suriname, Trinidad & Tobago, Turks and Caicos, Uruguay and Venezuela.
Audiences in the region will have access to programming from WarnerMedia’s brands like HBO, DC and Warner Bros., in addition to children’s programming.
“By combining HBO with the very best of WarnerMedia’s series and film catalog, as well as locally produced content from master-storytellers in Latin America, HBO Max will offer fans in the region an enriching entertainment experience,” Johannes Larcher, Head of HBO Max International, said in a statement.
At launch, existing HBO Go direct-billed customers, as well as those who are billed through eligible partners will get instant access to HBO Max. The existing HBO Go service in Latin America and the Caribbean will be phased out. Subscribers will have access to an entirely new Max app that mirrors the product experience available in the U.S., including new features that will enhance the way they connect with content.
WarnerMedia programming ranges from Cartoon Network and Looney Tunes Cartoons, to teens and adults from brands like HBO, Warner Bros, New Line, DC, CNN, TNT, TBS, truTV and Adult Swim. The platform’s content lineup also includes a wide slate of local original titles, under the Max Originals brand, that are exclusive to the platform and will showcase local storytellers and talent.
Following the arrival of Max in Latin America and the Caribbean, the HBO-branded streaming services in Europe (the Nordics, Spain, Central Europe, and Portugal) are scheduled to be upgraded to Max later this year. HBO and HBO Max ended the most recent fiscal period with 38 million combined subscribers in the United States.