April 5, 2021
To mark the 10th anniversary of the premiere of “Game of Thrones,” HBO has launched “The Iron Anniversary,” a month-long event to commemorate the series and build excitement for the next iteration of the franchise, “House of the Dragon,” slated to begin production this year.
A custom spotlight page on HBO Max with personalized curations, a binge-watching marathon, special-edition products, and more, will launch throughout the month.
The HBO series “Game of Thrones” was one of the largest events in television history, with 45 million viewers in the United States, distribution in 207 territories around the world, and a successful run at retail on packaged and digital media.
HBO Max includes a “Game of Thrones” Spotlight Page, an in app experience offering everything from a broad introduction to the world and characters for newbies, to spoiler-laden curations featuring “easter eggs” for hardcore fans. The page includes more than 150 videos of behind-the-scenes extras, cast interviews, clips and trailers — many of which have never been available on the streaming platform before.
Beginning April 10, HBO will launch the “Game of Thrones” MaraThrone with all episodes of season one airing, starting at 10 a.m. ET, and will challenge fans to continue to binge watch all 73 episodes of the series on Max while raising money for select global charities.
For two weeks, “Game of Thrones” cast members will rally streamers to contribute to one of 10 charities: Women for Women International, World Central Kitchen, Conservation International, International Rescue Committee (IRC), UNICEF, FilmAid International, SameYou, Royal Mencap Society, National Urban League and The Trevor Project.
A selection of superfans and influencers will receive a custom MaraThrone kit with fun essentials to aid in their marathon viewing experiences, while six unique marathon “routes” will offer a little direction to fans who want to experience the series in a whole new way. Viewers may choose from episode collections focused on the entire series, follow the Mother of Dragons through her most fiery moments, journey with Arya to Braavos and beyond, binge the best battles, watch the Army of the Dead come to life, or relive the series’ biggest spoiler episodes.
Later in the month, HBO will surprise three couples who were married in Westeros-themed ceremonies with special anniversary gifts of their own: “Thrones”-branded barrels of wine, custom chalices, and elaborate cakes designed in partnership with local bakeries to represent the “Game of Thrones” houses of Targaryen, Stark and Lannister.
Warner Bros. Consumer Products and its licensing partners have teamed up to create a variety of special-edition products kicking off the Iron Anniversary that include:
- a one-of-a-kind Imperial egg by Fabergé, inspired by Daenerys Targaryen, and co-designed by series Emmy Award-winning costume designer Michele Clapton that includes a miniature crown designed by Clapton, which represents the crown Daenerys would have worn had she taken the Iron Throne;
- a range of beers inspired by the series from Mikkeller, the Danish craft beer company, including the first beer in the assortment called “Iron Anniversary IPA”;
- a new iron-textured limited-edition assortment of “Game of Thrones” Pop! vinyl collectibles and new action figures based on Arya Stark, Khal Drogo, and many more from Funko and available for pre-order now at retailers everywhere;
- the Game of Thrones: Complete Collection available to own on 4K Ultra HD Blu-ray Disc, Blu-ray, DVD and through select digital retailers, as well as available to stream on HBO Max.