HBO Max Launches Video Ad Touting Content
February 17, 2020
Heading into the May launch of the $14.99 HBO Max subscription streaming service, WarnerMedia Entertainment has begun running ads on social media touting the platform’s content and the fact the series are not available on Netflix or Hulu.
AT&T’s WarnerMedia (formerly Time Warner) has spent a billion dollars securing license rights away from third parties to “Friends,” “South Park,” “The Big Bang Theory,” The Matrix, Wonder Woman and The Lego Movie, among others.
Notably missing: the “Harry Potter” franchise, which is under contract through 2025 to NBCUniversal. AT&T has said it plans to spend upwards of $4 billion on original Max content over the next few years. Netflix is spending more than three times that in 2020.
Subscribe HERE to the FREE Media Play News Daily Newsletter!