HBO Max Inks Ellen DeGeneres

WarnerMedia continues to spend big securing talent for its pending HBO Max subscription streaming video platform.

The former Time Warner company has signed daytime talk show host Ellen DeGeneres to a four-year production deal for a variety of programming projects.

Shows include DeGeneres’ take on dating, a home design challenge competition, and herself as a seven-year-old girl, among other topics. Another series, “Finding Einstein,” is in development.

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“Ellen is a singular talent, and a powerhouse, creative triple-threat that we are lucky to have now bringing her talents to bear on behalf of HBO Max,” Kevin Reilly, chief content officer, HBO Max and president, TNT, TBS, and truTV, said in a statement. “Ellen’s flair for home design and matchmaking will most certainly inspire and delight – but HBO Max is full service, so as not to leave the kids out she’s bringing them back to the hilarious misadventures of her childhood in an imaginative animated series.”

Max, which launches early next year at an undisclosed price, has been on a tear recently hiring executives to further its nonfiction projects. The service also signed up exclusive streaming rights to “The Big Bang Theory”.

And earlier this month after months of entertaining bids from all the big SVOD players, including Netflix, Apple TV and Comcast, among others, “Star Wars,” “Star Trek” and “Mission: Impossible” director J.J. Abrams opted to stay with Warner Bros. in an exclusive production deal reportedly worth upwards of $500 million.

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