March 8, 2022
WarnerMedia March 8 announced that its subscription streaming VOD platform HBO Max is now available in 61 territories globally after launching in 15 new European countries, including the Netherlands, Portugal, Hungary, Poland and Romania.
The platform launches offer customers in Central and Eastern Europe and Portugal more than 30% off the monthly price for the lifetime of their subscription. In the Netherlands, Max launches with two tiers, both at 50% off the regular monthly subscription price for the life of the subscription. A monthly subscription to the standard tier (with HD 1080p, 4K, three concurrent streams, 30 downloads) is just €3.99 ($4.35) and a monthly subscription to the basic tier (with HD 720p, one concurrent stream, five downloads) is just €2.99 ($3.26).
“From today, HBO Max is streaming in 21 European countries with Central and Eastern Europe, Portugal and the Netherlands joining the Nordics, Spain and Andorra, where we launched the platform last year,” Christina Sulebakk, GM of HBO Max EMEA, said in a statement.
Sulebakk said Central and Eastern Europe is where HBO began its European business back in 1991 with the network’s first linear channels.
“More than 30 years later, we’re bringing fans in the region a completely new way to access all their favorite entertainment,” she said.
The 15 newest countries for Max include Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia and Slovenia.
Max launched in the U.S. in May 2020. In June 2021, it became available in 39 territories in Latin America and the Caribbean, and in October 2021 it arrived in Europe, launching in the Nordics, Spain and Andorra.
“I am particularly proud that our presence in Central and Eastern Europe is further strengthened by today’s launch of Max, and that we are doubling down on our strong commitment to fans, partners and employees across the region during this challenging time,” said Johannes Larcher, head of HBO Max International.
Max continues its global expansion later this year, with launches set for Turkey, Greece, Iceland, Estonia, Latvia and Lithuania. There are also plans for further expansion to Southeast Asia.