HBO Max Downsizes European Original Content Production Plans

Looking to generate $3 billion in previously announced cost saving synergies through the $43 billion corporate combination of WarnerMedia and Discovery into Warner Bros. Discovery, the media company reportedly is pulling back on original content spending throughout parts of Europe.

The company, which includes Warner Bros., HBO, CNN and Turner, is now stopping original content spending in Denmark, Sweden, Norway, Finland, Central Europe, Holland and Turkey, among other regions.

The move would appear to impact the streamer’s most-successful original content from those regions, including “Lust” (Sweden), “Kamikaze” (Denmark) and the Hungarian drama “The Informant,” among others.

“As we continue to work on combining HBO Max and Discovery+ into one global streaming service showcasing the breadth of content across Warner Bros. Discovery, we are reviewing our current content proposition on the existing services,” WBD said in a statement first reported by Variety. “Our commitment to these markets has not changed. We will continue to commission local content for Warner Bros Discovery’s linear networks in these regions and we remain substantial acquirers of local third-party content for use on our streaming services.”

Max’s pullback comes as competing streamers up local productions in order to meet European Union mandates calling for 30% local content production among foreign companies operating in the European market.

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