January 4, 2022
December marked HBO Max’s most-viewed month since its launch in May 2020 in terms of hours viewed, due in part to a programming lineup that included originals shows “And Just Like That …” and “The Sex Lives of College Girls,” finales of HBO series “Succession,” “Curb Your Enthusiasm” and “Insecure,” and movies The Matrix Resurrections and King Richard.
December kicked off with the final episodes of “Sex Lives of College Girls,” which delivered a 76% jump in viewership from its series premiere. The half-hour comedy has proven to be a top performer ranking as the second-best start for a Max original comedy on the platform only behind “And Just Like That …” and No. 2 in the European Union and Latin America among Max original half-hour series.
The “Sex in the City” relaunch continued its reign throughout the month as the No. 1 series on Max in the U.S., E.U. and Latin America since its release. The new chapter remains the best start for any series to-date on the platform and has been the top series every week since its debut. Viewership of its most recent episodes on Dec. 30 spiked nearly 20% from the week prior for its largest single-day audience since it debuted. The original series, “Sex and the City,” also saw viewership highs throughout December.
The finale of “Succession” delivered a series-high across all platforms with total viewing increasing 47% versus the season two finale, 21% from the season three premiere and 8% from the prior week’s episode.
The final two Warner Bros. Pictures films to debut on Max the same day as their theatrical premieres were The Matrix Resurrections and King Richard, both debuting to strong viewership. Resurrections closed out the month securing a top four spot among the studio’s day-and-date films for the year. It was the most-watched film overall on Max in December, boosting viewing to previous films in “The Matrix” franchise as well.
The momentum continued into the New Year with Daniel Radcliffe, Emma Watson and Rupert Grint appearing on the “Harry Potter 20th Anniversary: Return to Hogwarts,” the highly anticipated retrospective celebrating one of the top film franchises of all time.
The show debuted as the platform’s top title overall for the week in the U.S., E.U., and Latin America, despite only being available for two days. It had the second-best start of any special on Max, ranking only behind “Friends: The Reunion.” Additionally, new series “Harry Potter: Hogwarts Tournament of Houses” and the “Harry Potter” movies all experienced a strong halo effect from the arrival of the special, with the new competition series ranking 3rd among all series on Max over the weekend and all eight movies ranking among the Top 15 movies in the week and seeing double digit gains versus the prior week.