September 17, 2021
HBO Max has quietly cut its $14.99 monthly subscription fee in half to try to offset the service’s departure from Amazon Prime Channels — the latter platform affording Prime members access to third-party streaming services.
The limited-time $7.49 Max subscription fee is for all HBO subs — new and old — and available through Sept. 26, according to WarnerMedia. The temporary price cut makes Max less expensive than Prime Video and Netflix priced at $8.99 each.
Max’s exit — spearheaded in part by WarnerMedia’s desire to secure subscribers directly and not pay Amazon a fee — is projected to cost the property as many as 5 million subscribers.
Max, which recently launched in Latin America, is slated to bow service in Eastern Europe in October. WarnerMedia recently lifted its sub projections for HBO and HBO Max to a combined 73 million from previous estimates of 67 million to 70 million.