HBO Max Celebrates First Birthday

May 27 marks the one-year anniversary of the launch of HBO Max, and the service is celebrating with a new brand spot dedicated to fans.

In the year since the rollout, the platform has added 11.1 million HBO/HBO Max subscribers to surpass 44 million in the United States (as of end of Q1) and seen up to a 70% increase in audience engagement vs. HBO Go or Now, according to a press release.

The average time it takes a user to click play after logging into the platform is down to 100 seconds, according to the service.

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