February 12, 2021
HBO Max is working on a “Sex and the City” series relaunch. In the meantime, the SVOD platform Feb. 12 launched a newly remastered HD version of the classic HBO series.
This new version marks the first time that the iconic series starring Sarah Jessica Parker, Kim Cattrall, Kristin Davis and Cynthia Nixon will be available in 16:9 full frame aspect ratio, giving viewers a greater, extended frame for widescreen viewing. With more resolution, the series will be seen in a whole new way, offering enhanced and richer color and additional depth that was not possible in standard definition.
The series was originally shot on film and mastered in standard-definition as high-definition capabilities were unavailable at the time. Over the past year, the series was updated from scratch as film negatives from the show were scanned at 4K to create HD masters.
The new HD version of the series gives Max subscribers the opportunity to watch or re-watch episodes ahead of the next chapter, “And Just Like That …”— which kicks-off production in New York City this spring.
Meanwhile, Max is offering a limited time savings of 20% when prepaying for six months, now available through March 1.