March 1, 2022
HBO Max has acquired the documentary The Beauty of Blackness, which is available to stream now.
Directed by Tiffany Johnson (“Black Monday,” “Dear White People,” “Twenties”) and first-time director Kiana Moore, VP of content production and head of Vox Media’s Epic Digital, the film chronicles Fashion Fair, the first cosmetics brand created exclusively for Black women created in 1973 by Eunice Johnson, the co-founder of Ebony and Jet magazines.
The film examines Fashion Fair’s rapid rise to icon status and how the brand surpassed cultural obstacles to overcome beauty standards that previously excluded people of color. Despite revolutionizing the beauty industry and becoming a household name for Black and Brown women in the 1970s, the brand faced a rocky media landscape and encountered challenges from emerging competitors.
Featuring interviews with experts, models, makeup artists, performers and other prominent figures who have witnessed the evolution of the category, the documentary follows the brand’s journey to the present day where, amidst an evolving industry with a new focus on inclusivity, Fashion Fair Cosmetics has been revived under the helm of two entrepreneurs, Desiree Rogers and Cheryl Mayberry McKissack.
The film was created in partnership with Vox Media, Epic and Sephora — working with its media and content partner Digitas.
The Beauty of Blackness will be featured as part of the Black Voices and Women’s History Month curated programming on HBO Max.