HBO/HBO Max: ‘House of the Dragon’ Drew Nearly 10 Million Viewers

The premiere of “House of the Dragon,” the prequel series to HBO’s popular “Game of Thrones,” drew 9.986 million viewers across linear and HBO Max platforms in the United States Aug. 21, the largest audience for any new original series in the history of HBO, according to a press release from HBO and HBO Max.

The premiere also marked the largest series launch on HBO Max across the United States, Latin America and EMEA (Eruope, Middle East and Africa), driving an “unprecedented level” of concurrent streams on the platform, according to the service. Typically, Sunday night viewership for a HBO series will represent just 20% to 40% of the show’s total gross audience, according to the release.  

On premiere day, “House of the Dragon,” based on George R.R. Martin’s novel Fire & Blood, was the longest trending topic on Twitter, ranking No. 1 for 14 hours straight, and trended No. 1 on Google Trends, the press release noted.

“It was wonderful to see millions of ‘Game of Thrones’ fans return with us to Westeros last night. ‘House of the Dragon’ features an incredibly talented cast and crew who poured their heart and soul into the production, and we’re ecstatic with viewers’ positive response,” Casey Bloys, chief content officer of HBO and HBO Max, said in a statement. “We look forward to sharing with audiences what else George, Ryan and Miguel have in store for them this season.” 

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Additionally, the original “Game of Thrones” series just wrapped its strongest week on HBO Max to date, capping off a seven-week stretch of week-over-week growth in engagement leading up to the premiere of “House of the Dragon,” according to the press release. The weekly average for “Game of Thrones” in August is nearly 90% above June and nearly 50% above July, according to the release.

New episodes of “House of the Dragon” will debut each week at 9 p.m. ET/PT on HBO and will be available to stream on HBO Max, leading up to the finale on Oct. 23.

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