July 22, 2021
AT&T July 22 announced that its WarnerMedia subscription streaming video service, HBO Max, and HBO pay-TV channel added 2.8 million combined subscribers in the second quarter (ended June 30).
The platforms ended the period with 47 million combined subs, a gain of 10.7 million subs over the past year, and 67.5 million globally, up 12 million.
WarnerMedia ended the quarter with more than 12 million standalone HBO Max subscribers in the United States and 31.5 million transitioned subs from HBO pay-TV. HBO ended the quarter with 32,000 U.S. pay-TV subs and 3.5 million commercial subs — the former reflecting increased migration of subscribers from linear TV to streaming.
The company’s 20.5 million international Max and HBO subs consist of domestic and international, and exclude free trials, basic and Cinemax subscribers.
AT&T now expects to generate upwards of 73 million global HBO Max/HBO subscribers by the end of this year. Max launched nationwide May 27, 2020.
Subscription revenue increased 21.3% to $4 billion, primarily reflecting the 38.5% growth of direct-to-consumer Max and HBO subscription revenue following the launch of Max in the year-ago quarter.
“HBO Max had another strong quarter and is ahead of plan to be a leading direct-to-consumer streaming platform, with both subscriber- and ad-supported choices,” AT&T CEO John Stankey said in a statement.