February 18, 2020
Who said TV news is dead?
Haystack TV, an ad-supported streaming service that connects viewers with local, national and global TV news, is expanding its global distribution through a new agreement with Chinese television and appliance manufacturer Hisense.
Tailored to each viewer, Haystack TV software delivers a mix of the day’s top headlines and other news tuned to viewers’ specific interests and preferred news sources from its library of more than 250 premium news sources covering 85% of local U.S. markets.
Hisense, currently the third-largest television manufacturer (including Roku TVs), will pre-install the Haystack TV app on the new VIDAA platform. Plans for the newly redesigned VIDAA interface were recently announced at the Consumer Electronics Show (CES).
Vidaa U 2.5 is the proprietary Smart TV operating system from Hisense, which also features a mobile app for Android and iOS devices, that reportedly operates as a virtual on-screen remote control, among other functions.
“Bringing the best free content to our customers locally in every market and globally is Vidaa’s global strategy,” Guy Edri, EVP of business development for Hisense’s Vidaa platform, said in a statement.
“Haystack TV’s partnership with Hisense will help fuel our rapid growth for 2020 and beyond,” said Haystack TV CEO and co-founder Daniel Barreto.
Haystack TV is available for free on the Amazon Fire TV, Android TV, Apple TV, and Roku streaming platforms; LG, Samsung and Vizio Smart TVs; Android and iOS mobile devices; and online at Haystack.tv.