February 16, 2018
Hasbro Feb. 16 announced an agreement with Netflix to create toys and games based on Netflix’s original preschool series “Super Monsters.”
The products will fall under Hasbro’s Playskool brand.
“Super Monsters” is an animated series about a group of preschool-aged kids who are descendants of the world’s most famous monsters, such as Count Dracula, Cleopatra and Frankenstein. The show follows the kids through their Pitchfork Pines Preschool adventures as they learn to master their own special powers. Season one of “Super Monsters” is available now on Netflix. Season two of the series will launch in October 2018.
“We are thrilled to team up with Netflix to help bring the adorable ‘Super Monster’ series to life through our upcoming preschool product line,” said Jonathan Berkowitz, SVP of marketing for Hasbro’s Playskool brand. “We love how the series teaches kids valuable life lessons in self-control, kindness, respect and being a good friend, and can’t wait to add this exciting new property to our Playskool portfolio.”
Hasbro’s “Super Monsters” product line will include collectible figures of the core cast, plush, playsets and vehicles iconic to the show. The line will also feature role play products to let kids act out monster adventures. As the global master toy licensee, Hasbro will launch its line based on the “Super Monsters” series in fall 2018 under its Playskool brand in the United States, with additional markets to follow in 2019.
Hasbro and Netflix teamed up in 2017 to bring “Stranger Things” fans a collection of games, such as the Monopoly: “Stranger Things” Edition game.