Hasbro Acquires Saban’s ‘Power Rangers’ for $522 Million

Hasbro May 1 announced it has signed an agreement to purchase Saban’s ‘Power Rangers’ and other entertainment brands in a cash and stock deal valued at $522 million. The transaction includes brands “My Pet Monster,” “Popples,” “Julius Jr.,” “Luna Petunia,” and “Treehouse Detectives,” among others.

“Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking ‘Power Rangers’’ full potential,” Brian Goldner, CEO of Hasbro, said in a statement.

Created by Haim Saban and launched in 1993, “Mighty Morphin Power Rangers” became a pop culture phenomenon. It is one of the longest running kids live-action series in television history with nearly 900 episodes produced to date.

The TV series, currently in its 25th season with “Power Rangers Super Ninja Steel,” and 2017’s Lionsgate movie, Saban’s Power Rangers, follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. The brand currently airs in 150 markets around the world and is translated into numerous languages.

Saban’s Power Rangers generated $142.3 million at the global box office. The title sold $14.4 million in combined DVD/Blu-ray Disc units (excluding digital) since its June 27, 2017 retail release, according to The-Numbers.com. It was also released on 4K UHD Blu-ray.

Hasbro plans to expand Power Rangers across its brand, which includes toys and games, consumer products, digital gaming and entertainment.

“Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property,” said Saban, who will continue as a consultant to Hasbro.

The first set of products from Hasbro will be available in spring 2019.

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