‘Handmaid’s Tale’ Still No. 1 on Digital Originals Chart, While ‘Orange Is the New Black’ Sees Demand Double

The arrival of the highly anticipated finale of Hulu’s “The Handmaid’s Tale” on July 11 meant the dystopian drama series had no trouble staying at the top of the digital originals chart the week ended July 14, with 25% higher demand compared to last week, according to Parrot Analytics data.

“The Handmaid’s Tale” also surged up to fourth place (from No. 10) on the overall TV series chart.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

The Hulu series is not the only digital original series to post a significant gain in demand, according to Parrot Analytics. Netflix’s “Orange is the New Black” saw its demand more than double as trailers arrived promoting the July 27 debut of Season 6 – propelling the women’s prison drama to the No. 2 spot on the digital originals chart, up from No. 7.

“Queer Eye” slipped to No. 3 from No. 2 the prior week, while the controversial teen suicide drama “13 Reasons Why” remains at No. 4.

Rounding out the top five on the digital originals chart is “Marvel’s Luke Cage,” down a spot from the prior week.

New to the digital originals top 10 chart is Hulu’s “Castle Rock,” which debuted at No. 6.  The Stephen King-based horror series doesn’t arrive on the OTT channel until July 25, but interest in the show is clearly mounting, Parrot Analytics data shows.

Netflix’s “Stranger Things” also is back on the chart, as fans discuss the recent teases about Season 3. Fan engagement is also keeping “Sense8” in high demand: The show remains at No. 5 on the digital originals chart, even after the two-hour finale in June, as fans continue to campaign for Netflix to “un-cancel” the sci-fi title.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

 

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