‘Handmaid’s Tale,’ ‘Russian Doll’ Big Winners Among Digital Originals, Parrot Says

Demand for the perennially popular “The Handmaid’s Tale” spiked 53% on the heels of the release of a season 3 teaser trailer, pushing the dystopian Hulu drama series to the No. 1 spot on the digital originals chart for the week that ended Feb. 9, according to Parrot Analytics.

The previous week, “The Handmaid’s Tale” was ranked No. 14. The Feb. 3 release of the trailer saw the number of average daily Demand Expressions rise to 29.2 million from 19 million the week before.

The biggest winner, however, was Netflix’s “Russian Doll,” a quirky comedy starring Natasha Lyonne as a software engineer who repeatedly dies and relives her 36th birthday party night in an ongoing loop.

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The series, which also stars Greta Lee, Yul Vazquez, Charlie Barnett and Elizabeth Ashley, premiered Feb. 1. During the week that ended Feb. 9, the average number of daily Demand Expressions soared a whopping 374% to 21 million, landing the series in the top 10 with a No. 8 debut.

Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

The prior week’s top digital original, “Marvel’s The Punisher,” from Netflix, fell to No. 5, with a 13.5% drop in demand.

Similar, “Stranger Things,” also from Netflix, held onto the No. 3 spot despite a 6.2% decline in the number of average daily Demand Expressions.

Rounding out the top five on the digital originals chart was “Star Trek: Discovery,” with new episodes in the CBS All Access science-fiction series to the No. 4 position on the digital originals chart, up from No. 6 the prior week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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