‘Handmaid’s Tale’ Demand Soars as Hulu Slates Third Season

‘Handmaid’s Tale’ Demand Soars as Hulu Slates Third Season

With new episodes on Hulu, “The Handmaid’s Tale” soared to No. 5 on the digital originals chart for the week ended April 28, according to Parrot Analytics Demand Expressions data.

Coming off an awards season sweep, including Emmys for best drama series and a best actress win for Elisabeth Moss, the series returned for season 2 on April 25, with a two-fold spike in demand.

Demand is expected to remain high, Parrot says, in light of the May 2 announcement by Hulu that “The Handmaid’s Tale” is being renewed for a third season.

Also debuting in the top 10 on the digital originals chart is “Sense8,” the science fiction drama series created by Lana and Lilly Wachowski and J. Michael Straczynski for Netflix. Netflix did not renew the series for a third season, but demand is building as the countdown begins to the June 8 series finale.

The Spanish limited series “Money Heist” (“La Casa De Papel”) remained in the No. 1 spot on the digital originals chart for the third consecutive week, with only a slight 7.7% drop in demand from the prior week.

Netflix bought global distribution rights to the series earlier this year and re-edited the original run of nine episodes into 15 different untitled episodes, released as two seasons. Netflix released the second season on April 6 with a runtime of 40 to 50 minutes instead of the original 70 minutes per episode.

“Stranger Things” returned to the No. 2 spot on the digital originals chart, with an 18.2% rise in demand. Last week the series had ceded the spot to another Netflix series, a reimaging of Irwin Allen’s classic 1960s TV series “Lost in Space” that premiered on the streaming subscription service on April 13.

Demand for “Lost in Space,” which slipped to No. 3 on the digital originals chart, actually rose slightly from the prior week.

On the overall TV series chart, “The Walking Dead” and “Spongebob Squarepants” remain perched at No. 1 and No. 2, respectively. Demand for “The Walking Dead” was more than twice as high as that for the No. 1 digital original, “Money Heist” (nearly 65 million Demand Expressions for the zombie series, compared to 25.8 million for the Spanish limited series).

“The 100” experienced an increase in demand after a period of little activity due to its new season and HBO’s “Westworld” entered the top 10 at No. 3 with a greater spike in demand than any of the nine other shows. The highly anticipated second season of “Westworld” premiered on April 22.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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