Halloween, Horror Titles Get Big Push on Disc, Digital, and Streaming

With the Halloween holiday looming, several players in the home entertainment industry are mounting promotions to push horror and Halloween titles, both on disc and on digital.

Movies Anywhere, the multi-studio digital movie “locker” that lets consumers store their digital films in the cloud and access them at will on various devices, has sent out a “Tis the Season” email blast to registered users with “It,” “The Omen” and “Zombieland” prominently featured in the body of the email.

A link sends consumers to a big, colorful menu of titles, in categories such as “Vintage Horror” (Dracula, The Wolf-Man, The House of Wax, Village of the Damned); “Extreme Horror” (Slender Man, The Strangers, the new Truth or Dare movie with Lucy Hale, and the Jeff Goldblum remake of The Fly); and “Scary Slashers” (I Know What You Did Last Summer, The Texas Chainsaw Massacre, the original Psycho and the 2009 remake of Friday the 13th).

Milder films for kids and families are grouped together as “Fun Family Frights” (Toy Story of Terror, The Little Vampire, Monster House, Hotel Transylvania 3) and “Spooky Cute” (Casper, Scooby-Doo The Movie, Tim Burton’s The Nightmare Before Christmas”).

Earlier in October, the Family Video retail chain had a “blowout” sale of more than 120 Warner Bros. horror films on Blu-ray Disc and DVD, at prices starting at $3.88. Titles included in the sale were The Little Shop of Horrors, Stephen King’s It, and “Final Destination,” “Tim Burton,” “The Conjuring” and “The Nightmare on Elm Street” collections.

To celebrate the 50th anniversary of zombie classic Night of the Living Dead, Fandango’s on-demand video service FandangoNow Oct. 1 launched a list of the 25 “freshes” zombie movies, with the George Romero film taking the top spot.

The list was curated by movie review aggregator Rotten Tomatoes based on the movies’ Tomatometer scores. (A movie gets a “Fresh” designation when at least 60% of its critic reviews are positive.)

On Oct. 1 only, fans were able to rent any (or all) of the zombie movies on the list at a discounted rate of $1 off the regular price when using the promo code LIVINGDEAD50 at checkout.

On the streaming front, Parrot Analytics is out with a list of the most in-demand horror titles available on subscription SVOD services such as Netflix, Amazon and Hulu as well as regular linear TV.

At the top of the list is the “American Horror Story” franchise, which according to Parrot between Oct. 1 and Oct. 20 generated 74.8 million Demand Expressions.

Demand Expressions are a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

No. 2 was “Walking Dead,” with 70.4 million Demand Expressions.

“Fear the Walking Dead” was a distant No. 3, with 20.9 million Demand Expressions, followed at No. 4 by the new Netflix series “The Haunting of Hill House” (18 million Demand Expressions) and, at No. 5, by “The Chilling Adventures of Sabrina” (16 million Demand Expressions.

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