‘Halloween Ends’ Looks to Halt Weekend Box Office Concerns Following $5.4 Million Thursday Sneek Screenings

The Universal Pictures/Blumhouse theatrical release of Halloween Ends, reportedly the last for Jamie Lee Curtis playing Laurie Strode, the erstwhile high school cheerleader who is still confronting psycho killer Michael Myers 44 years later, generated $5.4 million in Thursday special screenings.

That’s a strong start for the third entry in the franchise relaunch that continues last year’s marketing strategy offering the previous entry concurrently for free to Peacock streaming video subscribers. Halloween Kills generated $49.4 million in opening weekend ticket sales (Oct. 13, 2021) enroute to a $131.6 million global box office, including $92 million in North American revenue.

Halloween Ends is projected to generate about the same $49.5 million in ticket sales through the Oct. 14-16 weekend, easily topping Paramount Pictures’ unassuming hit Smile ($10 million), Sony/Columbia Pictures’ live-action family film, Lyle, Lyle, Crocodile ($6.8 million), The Woman King ($4 million) and 20th Century Studios’ Amsterdam ($3.1 million).

In 2018’s Halloween, the first in a three-movie relaunch, the return of Curtis to the franchise generated an impressive $76.2 million in opening ticket sales — third-highest ever for a horror film. Halloween went on to generate $159.3 million domestically, and $255.6 million globally. Of course, that was before the pandemic and streaming metaverse turned the theatrical window on its ear.

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