May 23, 2022
Gravitas Ventures, an Anthem Sports and Entertainment company, has appointed film veteran Chris Horton senior director of business development.
Horton reports to Gravitas president Michael Murphy.
In his newly-created role, Horton will be responsible for developing original IP to further bolster the content libraries of Gravitas and Anthem properties — driving the media companies’ mission to create and distribute content across multiple platforms. The new IP will be produced for AVOD and FAST channel platforms, complementing the company’s already-existing roster of FAST channels that includes AXS TV Now, IMPACT! Wrestling, Gravitas Movies, Gravitas Documentaries, Gravitas Adrenaline, Fight Network, Unexplained and Inside Sportfishing.
Horton has more than 20 years of experience across every facet of the independent film landscape — ranging from financing and production to sales and distribution. Before joining Gravitas, he spent nine years with the Sundance Institute, where he founded and led the Creative Distribution Initiative. While there, Horton also spearheaded the marketing and distribution efforts for more than 200 films, including Columbus, Unrest and Thunder Road. Prior to joining Sundance, Horton served as the head of acquisitions for independent distributor FilmBuff, where he acquired more than 300 films. He spent his early career working with John Sloss’ Cinetic Media.
“It’s thrilling to be working with Nolan, Michael, and the rest of the Gravitas team,” Horton said in a statement. “I’ve known and admired them for years, and am excited to implement and drive new content strategies to help the company grow.”
“As we continue to produce new FAST channels in a dynamic global environment, adding senior talent with strong experience as entertainment executives with a solid foundational understanding of how to connect the dots becomes more and more crucial,” Murphy said in a statement. “If you know Gravitas, you know Chris was cut from a similar cloth, making him the perfect complement to our team. It’s great to have an immediate shorthand with a new teammate and it’s been fun to watch Chris triangulate on viable commercial opportunities right out of the gate. We could not be more excited to have him onboard.”