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‘Grand Theft Auto VI’ Video Game Trailer Sets 24-Hour Non-Music YouTube Streaming Record

‘Grand Theft Auto VI’ Video Game Trailer Sets 24-Hour Non-Music YouTube Streaming Record

Take-Two Interactive Software’s developer Rockstar Games’ allegedly leaked Dec. 4 trailer to long-awaited video game Grand Theft Auto VI has topped a record 74 million views on YouTube (as of press time) in less than 24 hours.

The trailer for the first GTA title in 10 years, which was supposed to begin streaming Dec. 5, reportedly surpassed the previous non-music video record on YouTube at 59.7 million views for 7 Days Stranded at Sea from YouTuber MrBeast.

The Grand Theft Auto franchise has sold more than 410 million units, with 2013’s Grand Theft Auto V topping $1 billion in retail sales faster than any other “entertainment release” in history, according to Take-Two.

GTA6 is set to be based in Vice City (Miami) with two protagonists, including for the first time a female, and won’t be released into retail channels for Xbox Series X|S and PlayStation 5 until 2025, according to Wedbush Securities’ media analyst Michael Pachter.

“We have consistently said that we expected a formal date for the game at least a full year in advance of the actual retail launch, as has been Rockstar’s practice for the last 20 years,” Pachter wrote in a Dec. 5 note. “We had previously been of the opinion that fiscal year 2025 may be a bit early for the game, and instead included it in our model in the second quarter of FY26 (September 2025 quarter) at launch, with an initial sell-in of 25 million units (which could be low).”

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