January 6, 2021
Nielsen’s Gracenote is launching a new live sports solution designed to help smart-TV and auto manufacturers display game statistics and other related content in real-time.
Leveraging Gracenote Global Sports Data, CE manufacturers and automakers can integrate real-time team statistics, recent game results and live updates into TV and video home screens and auto infotainment systems.
By accessing Gracenote Sports Data through plug and play widgets, a smart-TV maker can present previews of upcoming games featuring a viewer’s favorite teams followed by dynamic updates during game play. Notifications can be created to offer ways to navigate directly to the game broadcast or stream on a consumer’s preferred service at home. Or a connected car manufacturer can deliver game scores and league standings to infotainment screens in real-time.
“Live sports are an increasingly important differentiator for entertainment platforms seeking to increase user engagement,” Simon Adams, Gracenote chief product officer, said in a statement. “For years, Gracenote has powered sports viewing experiences for the largest TV providers in the world. With Gracenote Global Sports Widgets, CE companies and automakers can easily launch new sports experiences which maximize audience engagement and drive consumption while minimizing development costs and engineering resources.”
At launch, the Gracenote Sports Widgets will cover major North American sports leagues including the NBA, NFL, MLB and NHL; international football leagues such as the English Premier League; Germany’s Bundesliga; Ligue 1 in France; Serie A in Italy; Spain’s La Liga; Brasileirão Assaí in Brazil; Mexico’s Liga BBVA MX; as well as Korean baseball league KBO. Languages offered include English, French, German, Spanish, Italian and Dutch. Additional coverage of global sports leagues will be made available throughout the year.
Gracenote is the content services arm of Nielsen Media.