March 3, 2021
Nielsen’s Gracenote has launched a “Personalized Imagery” feature to customize images consumers see on streaming services.
The new feature will help video services present the most appealing program images to viewers in their user interfaces (UIs), content carousels and program guides, according to Gracenote.
Leveraging “Gracenote Video Descriptors,” including mood, theme and scenario in conjunction with cast information, the new imagery created by Gracenote will help optimize providers’ proprietary content discovery experiences and third-party recommendation results, according to the company.
With “Personalized Imagery,” linear and streaming TV providers and connected device makers can dynamically display program images capturing different aspects of a TV show or movie based on viewer preferences and previous consumption. For example, a theme such as “female bonding” might be the main element of a show that attracts one viewer’s interest while for another, its location or the presence of a favorite supporting actor could be the primary draw. The new Gracenote solution enables services to present the best images to individual viewers as they make tune-in decisions.
A recent pilot by a top-five U.S. streaming service that used targeted Gracenote program images instead of standard images resulted in an 11.2% increase in time spent watching titles and a 7.7% lift in the number of titles watched, according to the company.
“Viewers looking for new shows to watch today rely on program guides and UIs to browse available content choices,” Gracenote Kamran Lotfi, VP of product, said in a statement. “But a huge opportunity exists to deliver highly personalized user experiences that highlight content in ways that resonate more with viewers. With Gracenote Personalized Imagery, we are offering TV providers a proven way to increase engagement with their content and maximize viewership on their platforms.”
Gracenote is the content services arm of Nielsen Media.