News

Google Shuttering Cloud-Based Gaming Platform Stadia

Google is shutting down its Stadia cloud-based gaming service, less than three years after launching the free platform that enabled users to play online video games. The platform will cease operations on Jan. 18, 2023.

Stadia, which operated in a global online gambling market valued at $53.7 billion in 2019, competed against Nvidia GeForce Now, Xbox Cloud Gaming, PlayStation Now, Amazon Luna, Steam Link, The Gaming Project and Parsec, among others.

In a statement, Phil Harrison, VP and GM of Stadia, said the platform helped Google accelerate downloads of gaming apps on Google Play and Google Play Games.

“While Stadia’s approach to streaming games for consumers was built on a strong technology foundation, it hasn’t gained the traction with users that we expected so we’ve made the difficult decision to begin winding down our Stadia streaming service,” Harrison wrote.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Google plans to issue refunds to anyone who purchased Stadia hardware through the Google Store, and all game and add-on content purchases made through the Stadia store. Players will continue to have access to their games library and play through Jan. 18, 2023.

Harrison contends the Stadia technology developed will apply to other parts of Google, including YouTube, Google Play and the company’s augmented reality (AR) efforts, as well as industry partners.

“We remain deeply committed to gaming, and we will continue to invest in new tools, technologies and platforms that power the success of developers, industry partners, cloud customers and creators,” Harrison wrote.

Leave a Reply

Your email address will not be published.

one × 3 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.