Google Play Movies & TV Offers Automatic 4K Upgrades for Purchased Movies

Google Play Movies & TV is on a big 4K push.

The digital retailer on Oct. 23 announced in a blog posting that when  4K titles are available from participating studios, the service will automatically upgrade customers’ past movie purchases “so you can stream in 4K, even if you originally bought the movie in SD or HD. It’s all on us, just open the Play Movies & TV app and we’ll let you know which titles have been upgraded.”

Google Play also announced a price drop for 4K movies. The service gave no specifics, but current hits like Sony Pictures’ Hotel Transylvania 3 and Universal Pictures’ Jurassic World: Fallen Kingdom are priced at $18.99 and $19.99, respectively, to own, and $4.99 and $5.99 to rent. Universal Pictures’ Skycraper is just $14.99 to buy in 4K ($5.99 to rent).

Google Play also announced that in addition to 4K Sony Bravia TVs, “you can now watch in 4K using the Play Movies & TV app on most 4K Samsung Smart TVs, and we’re working on adding support for LG as well.”

In addition, the Google Play app for Samsung, LG and Vizio TVs has been updated.

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