Google Joins Streaming Video Alliance

Google has joined the Streaming Video Alliance, an industry forum designed to solve challenges to improve the video experience, according to the organization.

Alliance members gathered May 10 at member Viacom’s headquarters in Times Square.

“Viacom is pleased to host the Streaming Video Alliance face-to-face meeting, where we can continue collaborating with the member technology companies, programmers, and distributors to promote standards around distributed caching and video quality-of-service measurement that will benefit us all and our audiences,” said Glenn Goldstein, CTO, Viacom, in a statement.

“A lot has happened in the four years since the Alliance was founded,” said Jason Thibeault, executive director of the Streaming Video Alliance, in a statement. “New industry technologies have been introduced and adopted, new alliance members have joined our ranks such as AWS and Google and the consumer demand for and consumption of streaming video continues to soar. As we kick off our fourth annual member meeting, I’m inspired by our collective progress to date and look forward to our members’ continued contributions to the streaming video industry.”

Founded in 2014, the Streaming Video Alliance is a global association of organizations from across the video ecosystem that have come together to collaborate on building solutions to the technical challenges facing the streaming video industry. Through best practices, specifications, functional requirements, proof-of-concepts, and other documents published by its working and study groups, the alliance strives to improve the end-user video experience and promote increased adoption of streaming, according to the organization. Members include companies and individuals from across the streaming video ecosystem such as network operators, technology providers, service providers, and content owners. Current members include Adobe, Amazon Web Services, Anevia, Arris, Bamtech Media, Beamr, Blue Frame, CBC, Cedexis, CenturyLink, Charter Communications, Ciena, Cisco Systems, Comcast, Concurrent, ContentArmor, Conviva, Digital Element, Dolby, Edgeware, Ericsson, Espial Group, FOX Networks, Friend MTS, Google, Harmonic, Hughes Satellite Systems, IBM, IneoQuest, Intel, Interra Systems, Irdeto, Ketan Bhardwaj, Liberty Global, Limelight Networks, NBCUniversal, NCTA, NeuLion, Nexguard, Nice People at Work, Nokia, NTT East, OWNZONES, Phenix, Qwilt, Rob Dillon, Sinclair Broadcast Group, Sky, SSIMWAVE, Tektronix, Telecom Italia, Touchstream, Unified Streaming, Verimatrix, Verizon, Viacom, ViaSat Inc., Viavi Solutions, Videastream, Western Digital Corp., and Wowza Media Systems.

For more information on the Alliance, its working groups, or to inquire about becoming a member, visit www.streamingvideoalliance.org.

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