‘Goaaal!’ Amazon Gets Record U.K. Prime Membership Sign-Ups Streaming Premier League Soccer

Amazon says its foray into live-streaming Premier League soccer matches in the United Kingdom has resulted in record sign-ups with the e-commerce behemoth.

Prime Video streamed 10 matches between Dec. 4-6 with an army of cameras, operators, sound engineers and on-screen talent to analyze the action.

Amazon said it set a U.K. record for Prime membership sign-ups on Dec. 4, which was then broken again on Dec. 6. Amazon does not disclose Prime membership numbers. Media reports suggest Amazon has 15 million members in the U.K. since launching in 2007.

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“We’re delighted that millions of football fans enjoyed watching Amazon’s first ever round of Premier League matches on Prime Video,” Alex Green, managing director of Prime Video Sport Europe, said in a statement.

Green said the matches — similar to IMDb TV and Prime Video content — featured in-program special features such as live stats, ‘X-Ray’ highlights, in addition to commentary-free option.

Amazon’s next Premier League action is a nine-game slate on Dec. 26.

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