August 17, 2020
Global mobile consumers spent 25% more time streaming shows and movies in Q2 2020 than in Q4 2019, according to the latest report from mobile data and analytics company App Annie.
Consumers spent 1.6 trillion hours on their mobile devices in the first half of 2020.
Other findings include:
- Consumer spend on mobile rose to $50 billion in the first half of 2020, marking the biggest first half yet for iOS and Google Play.
- Downloads of mobile apps and games topped $64 billion in the first half of 2020 across iOS and Google Play worldwide.
- The average user spent 27% of daily waking hours, or 4.3 hours, on their mobile device in April 2020 — up 20% from 2019.
- Social apps blurred the lines with streaming providers with the percentage of Netflix’s iPhone users also using TikTok growing from 15% to 45% in Q2 2020 compared to the same quarter in the previous year.
- Mobile commerce surpassed 2019 holiday shopping levels.
- Mobile ad placements grew 70% during the pandemic driven by interstitial ads.
“COVID-19 propelled mobile usage forward — achieving growth that would have otherwise taken two to three years,” said Lexi Sydow, senior market insights manager for App Annie, in a statement. “As we head into the holiday season and 2021, businesses who prioritize mobile will outpace competitors, as mobile represents a significant driver of revenue growth for businesses.”