October 5, 2021
Genius Brands International Oct. 5 announced a deal with ViacomCBS’s ad-supported platform Pluto TV to stream a branded Kartoon Channel! beginning today, significantly expanding the curated free family-friendly channel’s content.
Pluto TV users will now have access to Kartoon’s program line-up, including Genius Brands’ slate of original series — “Stan Lee’s Superhero Kindergarten,” starring Arnold Schwarzenegger; the fast-paced trivia original game show series for kids, “KC! Pop Quiz” (starting Oct. 12), hosted by Nickelodeon’s Casey Simpson; and the upcoming “Shaq’s Garage,” starring Shaquille O’Neal and Rob Gronkowski — as well as classics such as “Baby Genius” and “Pac-Man,” among others.
Harold Chizick, president of content sales, marketing and consumer products at Genius Brands, said the company has a longstanding relationship with ViacomCBS, starting with the launch of “Rainbow Rangers” on Nick Jr. in 2018.
“This deal with Pluto TV provides us with an opportunity to significantly expand the brand footprint to a broad audience across the U.S., as well as to build our advertiser base,” Chizick said in a statement.
Amy Kuessner, SVP of content strategy and global partnerships at ViacomCBS Streaming, said Kartoon’s mission of providing “content with a purpose” to kids of all ages and their families is a perfect complement to ViacomCBS’s range of programming.
“We are thrilled to bring Kartoon Channel! to the Pluto TV audience,” she said.
ViacomCBS claims Pluto’s monthly average viewership base reaches 52 million users.