May 6, 2020
Following the recent increases in viewership on Kid Genius Cartoon Channel and Baby Genius TV digital platforms, Genius Brands International May 6 announced that is merging the two channels under one new network brand, Kartoon Channel, which will launch on June 15, 2020.
The rebranded channel aims to expand distribution, which currently reaches over 100 million U.S. television households and more than 200 million users via OTT and mobile devices.
Kartoon Channel targets kids 2 to 11 years old, featuring access to 4,000 episodes of entertaining and educational content in a safe environment. The channel will feature programming from Genius Brands’ catalog and from third-party creators, including Warren Buffett’s “Secret Millionaires Club,” “Thomas Edison’s Secret Lab,” “Baby Genius,” “Martha Stewart & Friends,” “Stan Lee’s Mighty 7,” Gisele Bündchen’s “Gisele & The Green Team,” “Gummi Bears,” “Shark Academy,” “DaJammies,” “Amber the Ambulance,” “Dino the Dinosaur,” “Ethan the Dump Truck,” “IncrediTales” and “OneZeez and Super Geek Heroes,” among others.
“We are extremely focused on providing positive purposeful content that parents can always know will provide safe viewing for their children,” Andy Heyward, CEO of Genius Brands International, said in a statement.
Genius Brands has also acquired more than 3,000 episodes of programming to feature on Kartoon Channel, including hit programs form key content suppliers around the world.
Kartoon Channel is now working with Dooya TV, a leader in ad monetization and content optimization technology, to rapidly grow ad sales among major cable providers such as Comcast, Cox, Dish and Sling TV.
The channel will be distributed across Genius Brands-owned and operated APPs, multiple TV providers and over-the-top platforms as both ad-supported video-on-demand (AVOD) and subscriber video-on-demand (SVOD) services.
Genius Brands’ current platforms include Dish, Amazon Prime Video, Sling TV, Comcast’s Xfinity on Demand, Roku, Apple TV and Apple iOS, Android, Cox, Tubi, and Xumo, with all transitioning into carrying Kartoon Channel. New platforms launching Kartoon Channel content include SelectTV, RedBox, Plex and Canela Media.
“With so many kids now having the learning-at-home experience, children’s programs that can teach about money, about science, about cooking and DIY, all offer something special that will be embraced by parents as well as kids,” Heyward said.